About
We started NOVA because
the alternatives weren't good enough.
Most hair and skin serums you find in India are full of parabens, mineral oils, and synthetic fragrances. They're marketed heavily, packaged beautifully, and deliver very little.
We looked at what our grandmothers used — Bhringraj, Amla, Kalonji — ingredients that kept Indian families' hair thick and healthy for generations. Then we asked: why isn't this available in a clean, modern format that actually works?
That question became NOVA.
What we make
NOVA is a small Ayurvedic personal care brand based in India. We make four targeted serums — nothing more. Each one is built around a specific problem, using ingredients that have been trusted for centuries and tested by modern science.
We don't try to do everything. We do four things well.
Hair Growth Serum
For men and women dealing with hair fall, thinning, or slow growth.
View product →What we believe in
We built NOVA around a few non-negotiables. These aren't marketing points — they're decisions we made before we made a single product.
- No parabens, sulphates, mineral oils, or synthetic fragrances in any product.
- If we can't explain what an ingredient does, it doesn't go in.
- Cruelty-free. Always. No exceptions.
- Made in India — from ingredient sourcing to manufacturing to packaging.
- We only claim what real customers have experienced. No exaggeration.
The people who use NOVA
Our customers are people who have tried the usual options and found them lacking. They're looking for something that actually does what it says, without a long list of chemicals they have to Google.
Many of them come back — not because of our marketing, but because the products work. That's the only metric that matters to us.
Customers across India
Average rating
Focused serums
Harmful chemicals
Say hello
We read every message. If you have a question about which product suits you, or just want to share how it went — write to us.
📧 novamordenayurvedha@gmail.com
🕐 Monday – Saturday, 10AM – 6PM IST