{"title":"Bestsellers","description":"","products":[{"product_id":"nova-advanced-hair-serum-hair-growth","title":"NOVA Hair Serum - For Men \u0026 Women","description":"\u003cdiv style=\"font-family:'DM Sans',sans-serif;color:#F0EAD8;background:#080808;max-width:720px\"\u003e\n \n  \u003c!-- HOOK --\u003e\n  \u003cp style=\"font-size:15px;line-height:1.8;color:rgba(240,234,216,.7);margin:0 0 24px\"\u003e\n    NOVA Advanced Hair Serum fights hair fall\nat the root using Bhringraj, Amla, and Keratin\n- trusted Ayurvedic ingredients, now in a\nlightweight non-greasy serum.\n  \u003c\/p\u003e\n \n  \u003c!-- IMAGE 1: HERO BOTTLE + STATS --\u003e\n  \u003c!-- Upload: nova-hair-hero-stats.jpg (1200×628px) --\u003e\n  \u003c!-- PROMPT BELOW — Image 1 --\u003e\n  \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0963\/4512\/9327\/files\/hair-des-1.png?v=1776360514\" alt=\"NOVA Hair Serum - 85% Less Hair Fall in 4 Weeks\" style=\"width:100%;display:block;margin:0 0 28px\" loading=\"lazy\"\u003e\n\n\n  \u003cp style=\"font-size:15px;line-height:1.8;color:rgba(240,234,216,.7);margin:0 0 24px\"\u003e\n    Clinically validated. Paraben-free.\nTrusted by 18,500+ customers across India.\n  \u003c\/p\u003e\n\n  \u003c\/div\u003e","brand":"nova store","offers":[{"title":"30ml","offer_id":52884465975663,"sku":null,"price":549.0,"currency_code":"INR","in_stock":true},{"title":"50ml","offer_id":52884466041199,"sku":null,"price":649.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0963\/4512\/9327\/files\/2.webp?v=1776484319"},{"product_id":"nova-advance-face-serum-all-skin-types","title":"NOVA Face Serum - All Skin Types","description":"\u003cdiv style=\"font-family:'DM Sans',sans-serif;color:#F0EAD8;background:#080808;max-width:720px\"\u003e\n \n  \u003cp style=\"font-size:15px;line-height:1.8;color:rgba(240,234,216,.7);margin:0 0 24px\"\u003e\n    Your skin deserves more than a basic moisturiser. NOVA Advance Face Serum is a concentrated active formula designed to hydrate deep layers, brighten uneven tone, and protect against daily damage. Lightweight enough to layer, powerful enough to transform.\n  \u003c\/p\u003e\n \n  \u003c!-- IMAGE 1 --\u003e\n  \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0963\/4512\/9327\/files\/face-desp-1.png?v=1776364464\" alt=\"NOVA Face Serum - Glow Every Day For Every Skin\" style=\"width:100%;display:block;margin:0 0 28px\" loading=\"lazy\"\u003e\n \n  \u003c!-- SKIN TYPES --\u003e\n  \u003ch3 style=\"font-family:'DM Sans',sans-serif;font-size:10px;font-weight:700;letter-spacing:3px;text-transform:uppercase;color:#C9A84C;margin:0 0 14px;padding-bottom:10px;border-bottom:1px solid rgba(201,168,76,.15)\"\u003eWorks on All Skin Types\u003c\/h3\u003e\n  \u003ctable style=\"width:100%;border-collapse:collapse;margin:0 0 28px;border:1px solid rgba(201,168,76,.12)\"\u003e\n    \u003ctr style=\"border-bottom:1px solid rgba(201,168,76,.1)\"\u003e\n      \u003ctd style=\"padding:10px 12px;font-size:12px;color:#C9A84C;font-weight:600;border-right:1px solid rgba(201,168,76,.1);width:30%\"\u003eDry Skin\u003c\/td\u003e\n      \u003ctd style=\"padding:10px 12px;font-size:12px;color:rgba(240,234,216,.55)\"\u003eDeep hydration, plumps and nourishes\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr style=\"border-bottom:1px solid rgba(201,168,76,.1)\"\u003e\n      \u003ctd style=\"padding:10px 12px;font-size:12px;color:#C9A84C;font-weight:600;border-right:1px solid rgba(201,168,76,.1)\"\u003eOily Skin\u003c\/td\u003e\n      \u003ctd style=\"padding:10px 12px;font-size:12px;color:rgba(240,234,216,.55)\"\u003eControls sebum without stripping moisture\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr style=\"border-bottom:1px solid rgba(201,168,76,.1)\"\u003e\n      \u003ctd style=\"padding:10px 12px;font-size:12px;color:#C9A84C;font-weight:600;border-right:1px solid rgba(201,168,76,.1)\"\u003eCombination\u003c\/td\u003e\n      \u003ctd style=\"padding:10px 12px;font-size:12px;color:rgba(240,234,216,.55)\"\u003eBalances oily and dry zones\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n      \u003ctd style=\"padding:10px 12px;font-size:12px;color:#C9A84C;font-weight:600;border-right:1px solid rgba(201,168,76,.1)\"\u003eSensitive\u003c\/td\u003e\n      \u003ctd style=\"padding:10px 12px;font-size:12px;color:rgba(240,234,216,.55)\"\u003eCalms redness, gentle on skin barrier\u003c\/td\u003e\n    \u003c\/tr\u003e\n  \u003c\/table\u003e\n\u003c\/div\u003e","brand":"nova store","offers":[{"title":"30ml","offer_id":52884496744815,"sku":null,"price":550.0,"currency_code":"INR","in_stock":true},{"title":"50ml","offer_id":52884496679279,"sku":null,"price":650.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0963\/4512\/9327\/files\/33_d6d53892-409a-410a-962e-370d19345cf2.webp?v=1776484835"},{"product_id":"nova-advance-beard-serum-men","title":"NOVA Beard Serum - Growth \u0026 Shine for Men","description":"\u003cdiv style=\"font-family:'DM Sans',sans-serif;color:#F0EAD8;background:#080808;max-width:720px\"\u003e\n \n  \u003c!-- HOOK --\u003e\n  \u003cp style=\"font-size:15px;line-height:1.8;color:rgba(240,234,216,.7);margin:0 0 24px\"\u003e\n    Most men blame genetics for a patchy beard.\nNOVA works differently - it targets the skin\nunderneath the beard where follicles actually\nlive. Kalonji, Castor Oil, and Bhringraj\npenetrate deep to activate dormant follicles,\nfill patches, and make existing beard hair\nvisibly thicker and softer.\n  \u003c\/p\u003e\n \n  \u003c!-- IMAGE 1: HERO BOTTLE --\u003e\n  \u003c!-- Upload: nova-beard-hero.jpg --\u003e\n  \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0963\/4512\/9327\/files\/beard-desp-1.png?v=1776363465\" alt=\"NOVA Beard Serum - Nourish Your Beard\" style=\"width:100%;display:block;margin:0 0 28px\" loading=\"lazy\"\u003e\n \n  \u003c!-- WITH VS WITHOUT --\u003e\n  \u003ch3 style=\"font-family:'DM Sans',sans-serif;font-size:10px;font-weight:700;letter-spacing:3px;text-transform:uppercase;color:#C9A84C;margin:0 0 14px;padding-bottom:10px;border-bottom:1px solid rgba(201,168,76,.15)\"\u003eWith NOVA vs Without\u003c\/h3\u003e\n  \u003ctable style=\"width:100%;border-collapse:collapse;margin:0 0 28px;border:1px solid rgba(201,168,76,.15)\"\u003e\n    \u003ctr\u003e\n      \u003cth style=\"padding:12px;text-align:left;font-size:10px;letter-spacing:2px;text-transform:uppercase;color:#C9A84C;border-bottom:1px solid rgba(201,168,76,.15);border-right:1px solid rgba(201,168,76,.15);background:rgba(201,168,76,.06)\"\u003e💯 With NOVA\u003c\/th\u003e\n      \u003cth style=\"padding:12px;text-align:left;font-size:10px;letter-spacing:2px;text-transform:uppercase;color:rgba(240,234,216,.3);border-bottom:1px solid rgba(201,168,76,.15)\"\u003eWithout\u003c\/th\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n      \u003ctd style=\"padding:10px 12px;font-size:12px;color:rgba(240,234,216,.6);border-right:1px solid rgba(201,168,76,.1);border-bottom:1px solid rgba(201,168,76,.07)\"\u003eFull, even beard coverage\u003c\/td\u003e\n      \u003ctd style=\"padding:10px 12px;font-size:12px;color:rgba(240,234,216,.35);border-bottom:1px solid rgba(201,168,76,.07)\"\u003ePatchy, uneven growth\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n      \u003ctd style=\"padding:10px 12px;font-size:12px;color:rgba(240,234,216,.6);border-right:1px solid rgba(201,168,76,.1);border-bottom:1px solid rgba(201,168,76,.07)\"\u003eSoft, manageable beard\u003c\/td\u003e\n      \u003ctd style=\"padding:10px 12px;font-size:12px;color:rgba(240,234,216,.35);border-bottom:1px solid rgba(201,168,76,.07)\"\u003eCoarse, itchy beard\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n      \u003ctd style=\"padding:10px 12px;font-size:12px;color:rgba(240,234,216,.6);border-right:1px solid rgba(201,168,76,.1)\"\u003eConfident, defined look\u003c\/td\u003e\n      \u003ctd style=\"padding:10px 12px;font-size:12px;color:rgba(240,234,216,.35)\"\u003eSelf-conscious about beard\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n      \u003ctd style=\"padding:10px 12px;font-size:12px;color:rgba(240,234,216,.6);border-right:1px solid rgba(201,168,76,.1)\"\u003eSkin underneath healthy\u003c\/td\u003e\n      \u003ctd style=\"padding:10px 12px;font-size:12px;color:rgba(240,234,216,.35)\"\u003eDry, flaky beard skin\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n      \u003ctd style=\"padding:10px 12px;font-size:12px;color:rgba(240,234,216,.6);border-right:1px solid rgba(201,168,76,.1)\"\u003eResults in 4–8 weeks\u003c\/td\u003e\n      \u003ctd style=\"padding:10px 12px;font-size:12px;color:rgba(240,234,216,.35)\"\u003eSame beard, forever\u003c\/td\u003e\n    \u003c\/tr\u003e\n  \u003c\/table\u003e\n\u003c\/div\u003e\n\u003cp style=\"font-size:10px;line-height:1.8;color:rgba(240,234,216,.7);margin:0 0 0px\"\u003e\n    Used by 5,000+ men across India.\nResults from week 4 onward.\n  \u003c\/p\u003e\n","brand":"nova store","offers":[{"title":"30ml","offer_id":52807499022703,"sku":null,"price":699.0,"currency_code":"INR","in_stock":true},{"title":"50ml","offer_id":52807499055471,"sku":null,"price":799.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0963\/4512\/9327\/files\/bread_serum.webp?v=1776484925"},{"product_id":"nova-advance-gray-hair-serum","title":"NOVA Gray Hair Serum - For Men \u0026 Women","description":"\u003cdiv style=\"font-family:'DM Sans',sans-serif;color:#F0EAD8;background:#080808;max-width:720px\"\u003e\n \n  \u003cp style=\"font-size:15px;line-height:1.8;color:rgba(240,234,216,.7);margin:0 0 24px\"\u003e\n    Premature greying is not just a hair problem — it is a confidence problem. NOVA Advance Gray Hair Serum is a powerful Ayurvedic formula crafted to slow down premature greying, restore natural hair pigmentation, and deeply nourish the scalp.\n  \u003c\/p\u003e\n \n  \u003c!-- IMAGE 1 --\u003e\n  \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0963\/4512\/9327\/files\/gray-1.png?v=1776365460\" alt=\"NOVA Gray Hair Serum - Restore Natural Colour Naturally\" style=\"width:100%;display:block;margin:0 0 28px\" loading=\"lazy\"\u003e\n \n  \u003c!-- WHY HAIR TURNS GREY --\u003e\n  \u003cdiv style=\"padding:16px;border:1px solid rgba(201,168,76,.15);border-left:2px solid #C9A84C;background:rgba(201,168,76,.04);margin:0 0 28px\"\u003e\n    \u003cdiv style=\"font-size:10px;font-weight:700;letter-spacing:2px;text-transform:uppercase;color:#C9A84C;margin-bottom:8px\"\u003eWhy Hair Turns Grey Prematurely\u003c\/div\u003e\n    \u003cp style=\"font-size:12px;color:rgba(240,234,216,.55);line-height:1.7;margin:0\"\u003eStress, pollution, nutritional deficiencies, and oxidative damage reduce melanin production in hair follicles. NOVA Gray Hair Serum targets the root cause by nourishing melanocytes (pigment-producing cells) and reducing scalp oxidative stress.\u003c\/p\u003e\n  \u003c\/div\u003e\n\u003c\/div\u003e","brand":"nova store","offers":[{"title":"30ml","offer_id":52884496187759,"sku":null,"price":499.0,"currency_code":"INR","in_stock":true},{"title":"50ml","offer_id":52884496253295,"sku":null,"price":599.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0963\/4512\/9327\/files\/Ghrehairserum.webp?v=1776485063"},{"product_id":"nova-ayurvedic-hair-oil-50ml","title":"NOVA Ayurvedic Hair Oil - 50ml","description":"\u003cdiv style=\"font-family:'DM Sans',sans-serif;color:#F0EAD8;background:#080808;max-width:720px\"\u003e\n \n  \u003c!-- HOOK --\u003e\n  \u003cp style=\"font-size:15px;line-height:1.8;color:rgba(240,234,216,.7);margin:0 0 24px\"\u003e\n    NOVA Ayurvedic Hair Oil transforms dull,\nthinning hair into visibly stronger, shinier\nstrands using 7 powerful Ayurvedic ingredients\n- Amla, Bhringraj, Onion, and Cold-Pressed\nCoconut Oil. Ancient wisdom, modern results.\n  \u003c\/p\u003e\n \n  \u003c!-- IMAGE 1: HERO BOTTLE + STATS --\u003e\n  \u003c!-- Upload: nova-hair-oil-hero-stats.jpg (1200×628px) --\u003e\n  \u003c!-- PROMPT BELOW — Image 1 --\u003e\n  \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0963\/4512\/9327\/files\/description.webp?v=1777196445\" alt=\"NOVA Hair Oil - 70% Less Hair Fall in 6 Weeks\" style=\"width:100%;display:block;margin:0 0 28px\" loading=\"lazy\"\u003e\n  \n  \u003cp style=\"font-size:15px;line-height:1.8;color:rgba(240,234,216,.7);margin:0 0 24px\"\u003e\n    Doctor-recommended. 100% Natural.\nNo SLS, No Parabens, No Mineral Oil.\nTrusted by 12,000+ customers across India.\n  \u003c\/p\u003e\n\u003c\/div\u003e","brand":"nova store","offers":[{"title":"50ml","offer_id":52898460959087,"sku":"NOVA-HAIR-OIL-50ML","price":570.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0963\/4512\/9327\/files\/2_a0556798-9f91-4ca8-9a82-23c7a3eac58e.png?v=1777196224"}],"url":"https:\/\/novahairserum.com\/collections\/bestsellers.oembed","provider":"nova store","version":"1.0","type":"link"}